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Logos are word marks based on the study of letter forms.
Enlarging and reducing type designed for text often requires redrawing. Small groups of letters in isolation
open up many opportunities to manipulate the characters looking for ligatures and other
common structural elements. My starting point is setting the logo in as many fonts as possible,
exploring all caps, lower case, upper and lower cases, weights, condensed and expanded, Roman and italic.
Awkward letters are redrawn. Technical drawing and letter spacing are extremely important.
NationsBank: concept Kristie Williams, Siegel & Gale
National Semiconductor: concept Raul Gutierrez, Siegel & Gale

logos