Joe Finocchiaro Design
290 Monroeville Road
Woolwich Township, NJ 08085-3421
T 856 467 0222
joe@joefino.com

The ying and yang is perhaps the most perfect symbol, both the positive
and negative shapes are in balance and form a unity of opposites.
Black and white (male and female, etc.) are equal partners. Symbols,
abstract or representational, should convey one strong characteristic, such
as expansion, growth, strength etc. Idealy, they should be as simple
as a letter of the Latin alphabet. The strength of a symbol can be tested at small sizes usually on the business card.